Bill the Billionaire Buys Avenue for $6 bills.

 

..today, Microsoft announced the purchase of aQuantive, a 10-year-old, publicly traded digital marketing company in an all cash deal worth approximately $6 billion -- the biggest acquisition in Microsoft history.

So who is aQuantive? The Seattle-based company owns Avenue A | Razorfish, Atlas and DRIVEpm, which Microsoft calls "one of the industry’s most successful families of digital marketing service and technology companies." The company was originally founded in 1997 as Avenue A, and went public in 2000 under that name. It became aQuantive in 2003.

Source: Microsoft Gets Its Ad Network#comments#comments