These techniques involve applying complex algorithms to large sets of data. What we need is a platform that can store the data, give us a framework to implement the required logic, and a flexible way of presenting the data to users. SQL 2005 has all the necessary components, so I've attached a paper that describes how to start tackling this area. The paper walks you through creating the data mining model using the Microsoft Association Rules algorithm, developing the stored procedures using C#, and then reporting on the data mining model.
Source: John C. Hancock's blog
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